Kessler agreed that D’Amaro’s appointment shows that the parks are a crucial part of the “flywheel effect” in which movies lead to merchandise sales which lead to theme park visits, especially in the age of streaming and fragmented consumption. In fact, a 1957 napkin sketch by Walt Disney himself has been hailed by Harvard Business Review a “corporate theory of sustained growth.” In other words, the parks make the flywheel complete.
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